Audit
£750 one-off
- Mystery shop across phone, email and web
- Customer journey map of what happens now
- Written findings and priority fixes
- 90-minute presentation to your team
Consulting & Team Training
Consulting & team training
Every sports team in the world has ongoing coaching. If you want to build a world-class club, shouldn't your team be training too?
The problem
Great people and teams make great clubs
Building a club people rave about always comes back to the team. Customer service, course management, sales and marketing, the bar and the restaurant — all of it is run by people. Your people. They create the environment and the culture members talk about.
You might wonder why a marketing agency does training. It is simple: we drive new leads into the club, but if the team cannot convert, cannot keep members and cannot get people coming back, growth is brutally hard. We would rather fix that than sell you more clicks.
Get started now1
Higher conversion
2
Better retention
3
A team that knows what to say
2.4×
Typical improvement in enquiry-to-tour conversion
Your team are the face of your club
Every interaction a member or visitor has is with your team. Their experience is almost entirely built out of those moments.
As owners and managers we assume people know how to act, or what to say when a visitor asks about membership on a Saturday morning. But have we ever actually trained them in it?
A world-class rugby player walking into the All Blacks changing room still has to be coached into their system. The same is true for your team.
Fix the follow-up before you buy more leads
The average club we audit takes over a day to reply to a membership enquiry, and a meaningful share never reply at all. Meanwhile the same club is worried its ads are not working.
We map what happens to an enquiry from the second it arrives, find where it dies, and build a simple system your team can actually run on a busy Sunday.
Coaching, not a one-off away day
A single training day feels great and changes almost nothing. The top players in the world work on their swing with a coach every week — the skills your job needs deserve the same.
So we run regular, short sessions with your team, sit in on real calls and tours, and coach around what actually happened rather than a hypothetical.
The process
The next steps…
Sound good? Then click the button below and let's have a chat.
Get started now01
Map the current journey
We go through your real customer journey as a team — enquiry, tour, joining, first month, renewal — and mark every gap.
02
Design what should happen
Together we write the journey you want, with the words, the timings and the owner for each step.
03
Train the team into it
Workshops and role-play, on site, with the whole team. Not a slide deck — actual practice on actual scenarios.
04
Embed the systems
Templates, scripts, checklists and a simple CRM setup so the standard survives a busy weekend and a staff change.
05
Ongoing coaching
Monthly sessions, mystery-shop calls and a scorecard so improvement is visible rather than assumed.
What's included
Everything in Consulting & Team Training
No hidden extras and no "that's outside scope" three weeks in. If it is on this list, it is in the price we quote you.
- Full customer journey audit
- Mystery shop of your enquiry handling
- Membership sales training
- Visitor and society service standards
- Enquiry follow-up scripts and templates
- Simple CRM setup and pipeline
- Team workshops on site
- Monthly coaching and scorecard
Pricing
Honest starting points
Indicative prices so you can budget. Everything is quoted properly after the free strategy call — because a nine-hole club and a 36-hole resort are different jobs.
Team Programme
£1,150 per month
- Everything in the Audit
- Two on-site workshops per quarter
- Scripts, templates and CRM setup
- Monthly coaching session
- Quarterly mystery shop and scorecard
Group & Resort
From £2,200 per month
- Multi-site standards and rollout
- Train-the-trainer for your managers
- Recruitment and onboarding playbook
- Board-level reporting
- Annual leadership strategy day
Prices exclude VAT. Ad spend, where applicable, is billed separately and always stays in your own account.
FAQs
Consulting & Team Training, answered
The questions clubs ask us most about this service.
Workshops are half a day, two or three times a quarter. Monthly coaching is 60 minutes. That is it — we design around a working club, not a corporate training calendar.
In our experience the opposite. Most staff have never been shown what good looks like and feel exposed because of it. Give someone the words for the awkward membership conversation and they relax.
Yes, though we would push back gently. The gaps usually sit between departments — the enquiry that arrives in the office and dies because nobody told the pro shop a tour was booked.
Reply time to enquiries, enquiry-to-tour rate, tour-to-join rate, and retention at renewal. We baseline all four in the audit so improvement is a number, not a feeling.
No. Plenty of clubs take the training on its own — and honestly, if your follow-up is broken, that is the better first spend.
Free strategy call
Let's talk about consulting & team training
Thirty minutes on your club and your numbers. You will leave with a plan, whether you hire us or not.
- No obligation and no hard sell
- Honest benchmarks from clubs like yours
- We will say so if this is not what you need
Enquire about Consulting & Team Training
Tell us about your club and we will build a plan around your goals — no charge, no hard sell.
Other services
What else we do
Digital Marketing & Paid Ads
Ads that fill quiet tee times, membership campaigns that actually convert, and the follow-up system that turns a click into a booking.
Learn more
Golf Course Videography & Photography
Film and stills that make people say 'I want to play there' — built for your website, your ads and your social feed, not for a festival.
Learn more
Branded Merch & Apparel
Kit members queue for instead of kit that sits in a box. Designed, sourced, sampled and launched — with a pro shop plan that actually sells it.
Learn more
Websites & Booking Funnels
A site that loads fast on a phone in a car park, tells your story properly and makes booking or enquiring the easiest thing on the page.
Learn more
Next step
Ready to fill the tee sheet?
Book a free 30-minute strategy call. We will look at your club, your numbers and your market, then give you a plan you can act on — whether you hire us or not.