Crest & Concept
£450 one-off
- Crest audit and embroidery artwork
- Range concept board
- Supplier shortlist with indicative costs
- Yours to run with, or hand back to us
Branded Merch & Apparel
Branded merch & apparel
Your members should be proud to be part of your club. They should wear the crest with pride — on your course, at an away day, and in the pub afterwards.
The problem
What does your brand say about you?
Your brand is what people say about you behind your back. It is the feeling someone gets walking through the door, what they think standing on the first tee, what they see when they walk into the bar, how easy your website is to use — and what your members choose to put on in the morning.
Imagine your members wearing your kit because they want to, not because it was the only thing in the pro shop. That is a club with a brand.
Get started now1
Pro shop revenue
2
Walking advertising
3
Member pride
£11k
Typical first-season pro shop revenue from a launched range
Apparel members choose on a non-golf day
The test is simple: would a member wear it to the supermarket? If yes, you have built something. If no, you have printed a logo on a polo.
We work with the fabrics and cuts people already like — quarter-zip mid-layers, technical polos, waterproof shells, beanies for the winter league — and put the crest on them with restraint. It is not always sunshine in the UK, so we make sure the crest is visible in January as well as July.
More than clothing
Think about everything your members and guests carry around, all of it quietly advertising your club: tees, ball markers, pitchmark repairers, balls, towels, headcovers, bag tags, yardage books.
The small items are where margin and memorability live. A £4 ball marker with a good design gets given away, shown off and asked about far more than a £70 polo.
A launch, not a delivery
Most club merch fails at the last step: 40 boxes arrive, get stacked behind the counter, and sell out of the first two sizes while the rest gathers dust.
We plan the drop like a brand would — teaser photos, a member pre-order window, a launch day in the pro shop, and a size curve based on your actual membership rather than a guess.
The process
The next steps…
Sound good? Then click the button below and let's have a chat.
Get started now01
Brand and crest review
We look at how your crest works in thread, on dark fabric, at 8mm on a cap. Sometimes it needs a small embroidery-friendly variant.
02
Range plan
We pick the pieces for your climate, your membership profile and your price points — usually six to ten SKUs, not thirty.
03
Sampling
Physical samples before you commit a penny to bulk. Members on the committee get to handle the fabric and give a verdict.
04
Production and delivery
We manage the supplier, the size curve, quality control and lead times. Typically six to eight weeks from sign-off.
05
Launch
Photography, a pre-order window, a launch day and the social content to go with it — so it sells rather than sits.
What's included
Everything in Branded Merch & Apparel
No hidden extras and no "that's outside scope" three weeks in. If it is on this list, it is in the price we quote you.
- Embroidery-ready crest artwork
- Range planning and size curve
- Supplier sourcing and negotiation
- Physical samples before bulk
- Quality control and delivery management
- Product photography for the shop and web
- Member pre-order campaign
- Pro shop launch plan and pricing guidance
Pricing
Honest starting points
Indicative prices so you can budget. Everything is quoted properly after the free strategy call — because a nine-hole club and a 36-hole resort are different jobs.
Club Range
£1,200 + product cost
- Full range plan, six to ten pieces
- Sampling and supplier management
- Size curve built from your membership
- Product photography
- Member pre-order campaign and launch
Brand Partner
From £2,400 per season
- Two seasonal drops per year
- Captain's year and centenary pieces
- Visitor and society gift packs
- Pro shop merchandising guidance
- Ongoing stock and reorder planning
Prices exclude VAT. Ad spend, where applicable, is billed separately and always stays in your own account.
FAQs
Branded Merch & Apparel, answered
The questions clubs ask us most about this service.
It depends on the piece. Embroidered polos and mid-layers usually start around 25 units per style, caps around 50, and small accessories like ball markers and tees from 250. We plan the range so the minimums land where your members actually spend.
Six to eight weeks from artwork sign-off for most apparel, plus a week or two for samples before that. Start a spring range in January, not April.
Usually yes, and that is normally the right call — the margin stays with the club. If cash flow is tight we can run a member pre-order first so a good chunk is sold before you pay the supplier.
Yes. We work to Pantone references and match thread colours to them. Where a colour is impossible in a particular fabric, we will tell you before sampling rather than after delivery.
Quarter-zip mid-layers, beanies and headcovers, every time. Mid-layers because British golf is cold for eight months, headcovers because they are seen by everyone in the fourball.
Free strategy call
Let's talk about branded merch & apparel
Thirty minutes on your club and your numbers. You will leave with a plan, whether you hire us or not.
- No obligation and no hard sell
- Honest benchmarks from clubs like yours
- We will say so if this is not what you need
Enquire about Branded Merch & Apparel
Tell us about your club and we will build a plan around your goals — no charge, no hard sell.
Other services
What else we do
Digital Marketing & Paid Ads
Ads that fill quiet tee times, membership campaigns that actually convert, and the follow-up system that turns a click into a booking.
Learn more
Golf Course Videography & Photography
Film and stills that make people say 'I want to play there' — built for your website, your ads and your social feed, not for a festival.
Learn more
Consulting & Team Training
The enquiries you already get, converted properly. Customer journey mapping, sales and service training, and coaching that sticks after we leave.
Learn more
Websites & Booking Funnels
A site that loads fast on a phone in a car park, tells your story properly and makes booking or enquiring the easiest thing on the page.
Learn more
Next step
Ready to fill the tee sheet?
Book a free 30-minute strategy call. We will look at your club, your numbers and your market, then give you a plan you can act on — whether you hire us or not.